Expert Social + Creative for Hospitality
Hi, I’m Whitney Reynolds.
Partner with me and watch your social marketing results finally take off.
I’m an award-winning leader in social marketing with 15 years experience, including working for some of the world’s biggest travel & lifestyle brands. I know exactly what it takes to drive business using social + community.
I can deliver:
A razor sharp social strategy + playbook to help you grow and stand out from the competition
Ongoing social media management services and expert office hours to help you sustain strong performance
A stockpile of whip smart, action-driving social posts to help you launch your social presence, bridge gaps or announce something important
Custom trainings, templates and visual how-to guides to empower you to run breakthrough accounts, while avoiding legal drama
You’ll love working with me (but you don’t have to take my word for it).
See below for the services I can offer you.
Let’s Get to Work
Custom Social Marketing Strategy + Playbook
Full, custom strategy + playbook to grow your target followers and drive business using social marketing, content and community. Includes stakeholder interviews, full audit, collaborative & partnership strategy, and breakthrough content pillars. Also includes specific and easy-to-implement tactics, mechanics and tagging structures that take no more than 4 hours per week to implement. I’ll train you and your team on all of it. Everyone is left feeling equipped (and motivated) to grow social and drive results.
Don’t know who will manage social for you? See my next offering.
Social Media Management + Monthly Posts
Don’t have anyone to grow social for you? Let Somewhere Fun Social take the wheel with done-for-you social posts or full-scale Social Media Management. My partners are some of the top hospitality and travel social media freelancers in the world. I’ll either place you with the right one for a long-lasting and mutually-beneficial partnership, or create expert social media content for you myself.
I can deliver 8-12 done-for-you social media posts across channels each month to your inbox. All you have to do is upload the perfectly-sized assets and copy/paste the pre-drafted copy, then hit “post.” I’ve done almost all the legwork for you, at a monthly rate that is more cost-effective than working with a full-scale social media agency.
Copywriting: Blog, Email, Web
Quickly and easily pull me in for copywriting assignments whenever you need me. I’ve spent hundreds of hours writing thumb-stopping, action-driving content for full websites, campaign landing pages, blog posts, email, and social posts across channels from LinkedIn to Instagram. Writing is my forte and my flow. You’ll see.
Need a stockpile of stellar social posts to get you through a launch or transition, or simply to cover a gap for you? I’ll draft a large batch (20-50) of scroll-stopping posts for you, freeing up your team’s time to focus on other responsibilities. The work is done for you, and all you need to do is hit “post.”
Full portfolio and stellar writing samples galore available upon request.
Photography, Videography & Graphic Design
I know some of the best hospitality photographers, creators and designers in the world, who offer outstanding assets at various price points. I can help you finally get the visual content you need to rise above the competition in your market. You’ll be able to use these photo, video, motion and graphic assets across channels (including email, web, Reels, and sales materials), in perpetuity. It’s a worthy investment that pays dividends in the long-run. You’ll be so glad you did this.
Expert Office Hours
Social media performance doesn’t have to stall out if you’re managing it in-house. I offer highly supportive, individualized Office Hours bi-weekly or monthly to help your Social Media Lead sustain strong social marketing results. You bring the initiatives and goals, I’ll provide expert guidance and tactics. We’ll check in on metrics, establish priorities and tasks, and I’ll give your Social Media Lead tangible ways to achieve your goals before next check-in.
After 10 years leading over 10 social media professionals who reported directly to me, I’m armed to provide clear and supportive direction and accountability to anyone who needs a hand with sustained performance on social media. Bonus: your Social Media Lead love working with me in this way, they won’t dread it.
Audit + 30/60/90 Day Plan
A low-stakes, high-reward investment. This comprehensive audit includes full review of your current social presence, including your digital footprint, performance metrics, social engagement effectiveness, brand alignment and tone of voice. Includes full SWOT analysis and a recommendation on a 30/60/90 day plan with tactics to immediately improve your social marketing results.
This will positively impact your online presence and drive more traffic, engagement, leads and followers right to you.
Shop On-Demand Social Marketing Tools & Templates
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Step-By-Step: How to Boost Your Best Posts on IG & FB to Drive Business (Followers, Too!)
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Host an Influencer or Creator with this Fill-in-the-Blanks Influencer Agreement Template
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Calendar: 154 Great Holidays for Hospitality Businesses to Post About
I’ve Worked With
Client Testimonials
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“Whitney is nothing short of a complete social media whisperer. She is creative, driven, organized and has the wonderful habit of inspiring everyone around her. While working under her, I’ve learned more than I thought possible. She is an amazing writer, strategist, and leader.”
— Karlee Ferris (Senior Manager, Social Media, IHG Hotels & Resorts)
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“Whitney is a strategic thought-partner and strong leader. She navigates complexity marvelously whilst maintaining an impeccable level of organization. She has demonstrated incredible agility and done a beautiful job navigating both the strategic as well as executional components of exceptional social media presence.”
— Nina Beizai (VP, Communications + Content, Kimpton Hotels & Restaurants)