Hi, I’m Whitney!

I’m a seasoned, results-driven social marketing expert, here to empower your business with bespoke social marketing strategies, masterful copywriting, and hourly support and guidance for anyone tackling the complex and ever-evolving task of social media management.

I’ve been a leader in social marketing for 15 years, and across 19 hospitality brands and countless hotels, restaurants and short-term rentals. I know exactly what it takes to drive business results in this unique space.

Overwhelmed? I’ve got the perfect tactics, tips and templates to help you and save you time, updated regularly and available for purchase a la carte here on my website.

How I Can Help

work with me

Full bespoke social strategy + playbook to drive business using social marketing, content and community. Includes scalable and easy-to-implement tactics that take no more than 4 hours per week. You’ll be off to the races, and your results will soar.
Bi-weekly or monthly support via virtual check-ins where I’ll share tangible ways to achieve your evolving priorities. Tap into my expertise and 10 years of leading social marketers, and you’ll sustain strong results.
I’ll write high-performing copy for you for social posts, blog, landing pages, email, you name it. Need a stockpile of great social posts to get you through a launch, campaign or transition? Tap me.
A low stakes, high rewards investment. Includes full review of your current social presence including your digital footprint, performance metrics, social response effectiveness, brand alignment and tone of voice. Also includes a full SWOT analysis. Ends in a presentation of findings and tailored recommendations that will drive more traffic, leads, engagement and followers.
Every hospitality brand should be utilizing Pinterest. Finally start driving more traffic to your website and your most important landing pages like your booking pages, campaign pages, and your blog. I’ll launch your Pinterest presence or optimize the one you’ve got that hasn’t been driving the results it should. I will also manage Promoted Pins for you monthly, driving clicks to your most important pages.
I know some of the best social media freelancers and agencies in the world, who offer ongoing social media management services at various price points. After 10 years of managing 11 social media team members and numerous agencies, I know exactly what to look for and can help you interview and hire a great partner.