Expert Social + Creative Strategy for Travel and Lifestyle Brands
Hi, I’m Whitney Reynolds.
Partner with me and watch your social marketing results finally take off.
I’m an award-winning leader in social marketing with 15 years experience, including working for some of the world’s biggest travel & lifestyle brands. I know exactly what it takes to drive business using social + community.
I can deliver:
A razor sharp social strategy + playbook to help you grow and stand out from the competition
Ongoing social media management services and expert office hours to help you sustain strong performance
A stockpile of whip smart, action-driving social posts to help you launch your social presence, bridge gaps or announce something important
Custom trainings, templates and visual how-to guides to empower you to run breakthrough accounts, while avoiding legal drama
You’ll love working with me (but you don’t have to take my word for it).
See below for the services I can offer you.
How You Can Leverage My Expertise
Custom Social Marketing Strategy + Playbook
Full, custom strategy + playbook to grow your target followers and drive business using social marketing, content and community. Includes stakeholder interviews, full audit, and breakthrough content pillars. Also includes specific and easy-to-implement tactics and tagging structures that take no more than 4 hours per week to implement. I’ll train your Social Media Lead on all of it. Don’t have one? I know some of the best Social Media freelancers and agencies in the world, and at various price points. I can help you find, interview and hire a great one, all within your budget.
Continued Support Through Office Hours & 1:1 Tailored Expertise
Social media performance doesn’t have to stall out. I offer highly supportive, individualized Office Hours bi-weekly or monthly to help you sustain strong social marketing results. You bring questions, I’ll provide expert guidance and tactics. We’ll check in on metrics, establish priorities and tasks, and I’ll give you tangible ways to achieve your goals before next check-in. After nearly a decade of leading a team of Social Media Managers and guiding marketers both on-site and at partner agencies, I’m armed to provide clear and supportive direction and accountability to anyone who needs a hand with sustained performance on social media. Bonus: you’ll love working with me in this way.
Copywriting + a Stockpile of Social Posts
Quickly and easily pull me in for copywriting assignments whenever you need me. I’ve spent hundreds of hours writing thumb-stopping, action-driving content for landing pages, blog posts, email, and social posts across channels from LinkedIn to Instagram to search-optimized Pinterest.
Need a stockpile of whip smart social posts to get you through a launch or transition, or simply to supplement your work? I’ll draft a large batch of scroll-stopping posts for you, freeing up your team’s time to focus on other responsibilities.
Full portfolio and stellar writing samples galore available upon request.
Social Media Audit + 30/60/90 Plan
A low stakes, high rewards investment. This comprehensive audit includes full review of your current social presence including your digital footprint, performance metrics, social response effectiveness, brand alignment and tone of voice. Also includes a full SWOT analysis. The final deliverable is a full presentation of findings and tailored recommendations that will positively impact your online presence and drive more traffic, leads, engagement and followers.
Pinterest Launch or Optimization
Every hospitality brand should be utilizing Pinterest. Finally start driving more traffic to your website and your most important landing pages like your booking pages, campaign pages, and your blog. Pinterest is an extremely powerful channel for businesses who know how to use it to drive results. I will launch your Pinterest presence or optimize the one you’ve got that hasn’t been driving impressive results. I will also manage Promoted Pins for you monthly, driving clicks to your most important pages.
Social Media Manager Identification
I know some of the best social media freelancers and agencies in the world, who offer ongoing social media management services at various price points. I can help you find, interview and hire a great one, all within your budget.
After 10 years leading over 11 social media professionals, I know exactly what qualities to look for, what interview questions to ask, and how much to pay a great social media manager who can implement the strategy & tactics I’ve built for your business.
Shop On-Demand Social Marketing Tools & Templates
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Step-By-Step: How to Boost Your Best Posts on IG & FB to Drive Business (Followers, Too!)
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Host an Influencer or Creator with this Fill-in-the-Blanks Influencer Agreement Template
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Calendar: 154 Great Holidays for Hospitality Businesses to Post About
I’ve Worked With
Client Testimonials
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“Whitney is nothing short of a complete social media whisperer. She is creative, driven, organized and has the wonderful habit of inspiring everyone around her. While working under her, I’ve learned more than I thought possible. She is an amazing writer, strategist, and leader.”
— Karlee Ferris (Senior Manager, Social Media, IHG Hotels & Resorts)
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“Whitney is a strategic thought-partner and strong leader. She navigates complexity marvelously whilst maintaining an impeccable level of organization. She has demonstrated incredible agility and done a beautiful job navigating both the strategic as well as executional components of exceptional social media presence.”
— Nina Beizai (VP, Communications + Content, Kimpton Hotels & Restaurants)